Sell Sell to real people
Take your real product to real people and learn how to sell, face to face. Not role play. Real selling.
Guwahati, Assam
Northeast’s only Startup Focused Business School
Six weeks. A real business. Yours.
Luit is a business school in Guwahati where you do not just study business. You start one. In 6 weeks of full days you go from an idea to a real business with a real product in the market. A restaurant, an app, a shop, anything. After that, we support you for life.
The program
6 weeks, full days
After that
Lifetime support
Where
Guwahati, in person
You leave with
A running business
Find your idea Build your product Sell to real customers In the market by week 4 Demo day Lifetime support Find your idea Build your product Sell to real customers In the market by week 4 Demo day Lifetime support
By week 4, you are in the market.
A real product, in front of real customers. In week 6 you show your business to the world at demo day.
The point
You don’t leave with a certificate. You leave with a business.
6
Weeks of full days, in person. We go all in together
4
Weeks until your product is in the market, in front of real customers
1
Real business that is yours, built from your own idea
Life
How long we support you after you finish. Nobody else offers this
How it works
We swapped the lecture hall for the workshop.
Six convictions about how founders are actually made.
01
Your class is a real business
You do not study other companies from far away. You start your own business, and every lesson comes from running it.
02
In the market by week 4
By week 4 your product is real and in front of real customers. Then you sell and market it, for real.
03
Any business, your business
A restaurant, a mobile app, a shop, a service. We do not care what kind of business it is. We care that it is real, and we take you from idea to product to market.
04
Learn from international founders
Founders who built companies in the USA and Europe teach you in person and online. You learn from people who have really done it.
05
In person, full days
This is not an online course. Six weeks of full days in Guwahati, with your teachers in the same room.
06
Support for life
The program ends. Our support does not. Office hours, demo days and our network stay open to you for life.
The work
What your six weeks look like.
Sell 
Build Build something people pay for
Design, build and launch a product people can use and pay for, with modern tools and AI.
Launch Take the stage on demo day
In week 6, show your live business to a room of founders, mentors and investors.
The six weeks
See the full approach From a blank page to a business, week by week.
- 1 Week 1
Find and test your idea
Talk to real customers and choose your idea. A restaurant, an app, a shop, a service. Any business that solves a real problem.
- 2 Week 2
Build your product
Make a product people can buy, using modern tools and AI. You build fast and you build it properly.
- 3 Week 3
Learn to sell
Go out and talk to real customers. You learn pricing, how to present, and how to close. Real selling, not role play.
- 4 Week 4
Your product enters the market
Your product is ready and in front of real customers. From here, everything you do happens in a real business.
- 5 Week 5
Market and grow
Run real marketing campaigns with real budgets. Learn from the numbers, not from guesses.
- 6 Week 6
Demo day and your plan
Show your live business to founders, mentors and investors. Then we plan your first year of growth together.
After the program
Lifetime support. Nobody else offers this.
Most programs say goodbye after the last class. We do not. Your first year follows a clear plan with us, and after that you stay part of Luit for life. Your outcome is our outcome.
Your first year has a plan
Office hours every month with faculty and mentors. We work on whatever your business needs right now.
Demo days through the year
Come back and show your progress to the network. A real deadline every few months keeps you moving.
A network for life
Stay connected to our founders, mentors and students, in India, Europe and the US, for as long as you build.
Help when things break
A launch that went wrong, a price that does not work, a market that moved. You will never have to fix it alone.
Where Luit comes from
Built in the West. Brought home to Assam.
Luit was not born in a classroom. It comes from years of building real companies in the USA and Europe. Now we bring that experience home to Assam. The same way of working that builds companies in the West, taught in person in Guwahati. You do not have to leave the Northeast to learn it. It has come to you.
Who teaches you
People who’ve done it, not just taught it.
Lead faculty
Reynaldo Enriquez
Cofounder and Lead Faculty
Reynaldo is a cofounder of Luit and teaches the core of building a company, from first idea to first revenue.
Visiting founders
Meet some of your instructors.
Your instructors are founders who built and scaled real companies in the USA and Europe. They come to Guwahati to teach in person, and join classes online through the program. These are only some of the people you will learn from.
Alex Theuma
Founder, SaaStock
Built one of Europe’s leading business conferences, connecting thousands of founders and investors.
Stefan Smulders
Founder, Expandi
Built Expandi to in revenue, reaching in its first two years, with no investor money.
Alexandru Stan
Founder, Tekpon
Built Tekpon into a leading SaaS marketplace and acquired The Next Web, a major European tech platform.
Cristian Dina
CRO, The Next Web
Cofounder of Tekpon and a Forbes 30 Under 30 honoree for building high growth tech businesses.
Rahul Lakhaney
Founder and operator
Reached in annual revenue in under a year through fast, careful execution.
Yusuf Gad
Founder and operator
Scaled a company from zero to , securing funding before he had even launched the product.
More than a classroom
What you also get.
Real classroom discussions
Learn how founders really make decisions. Real cases, discussed together in the room, not theory from a textbook.
Real world projects
Work on live projects for real companies and solve problems that matter to them.
A powerful network
Meet founders, operators and investors, in India and abroad, through our faculty.
From idea to product
We work next to you, step by step, to turn your idea into a product people want to buy, whatever your business is.
The program
One program, built to make founders.
Flagship
The Founder Program
Six weeks of full days to start a real business, guided by faculty who have built companies of their own. Your product is in the market by week 4, and in week 6 you show your business at demo day. After that, our support stays with you for life.
6 weeks, full days In person, Guwahati
Explore the program
The investment
One fee. Everything included.
One fee covers the full six weeks and lifetime support after you finish. We are not competing with anyone. We are setting the standard.
Apply now Lifetime support included
₹1,20,000
Indian students
₹5,00,000
International students
₹1,000
One time admission fee
One fee for everything. Six weeks in person plus lifetime support. You can pay in installments.
From the cofounder
“Most schools give you a certificate and say goodbye. At Luit you start a real business in six weeks, the right way, and we support you for life. Your outcome is our outcome. That is the whole school.”
Reynaldo Enriquez
Cofounder and Lead Faculty
Beyond the program
Where this can take you.
A scholarship to Europe
Our best students can earn a scholarship to do an internship in a real company in Europe. You work inside the company, see how it is run, and bring that experience back to your own business.
We can incubate your business
If your business shows real promise, we can take it into our incubator. You get a place to work, close guidance from our faculty, and our network behind you while your business grows.