Sell Build a brand and sell it
Launch a real product or brand and take it to its first paying customers, selling in the field from your very first term.
Guwahati. Twelve month residential program
Where the Northeast’s new generation
Where the Northeast’s new generation
becomes founders.
Luit is a twelve month school in Guwahati for a new generation that would rather build than memorise. Launch a company, win real customers, and walk out running something that is yours.
Length
12 months
Where
Guwahati
Format
Full time, on campus
You leave with
A company
Find the idea Build the product Win your first customers Run real campaigns Scale the company Pitch your company Find the idea Build the product Win your first customers Run real campaigns Scale the company Pitch your company
The point
You don’t leave with a transcript. You leave with a company.
12
Months from a blank page to paying customers
1
Company you own at the end, not a certificate
6
Phases: idea, product, sales, marketing, scale, launch
0
Passive lectures. You learn by running the business
How it works
We swapped the lecture hall for the workshop.
Six convictions about how founders are actually made.
01
Class is a company
Your cohort does not analyse case studies from a distance. You build a company, and every lesson comes from the work of running it.
02
Marketing you can measure
Run live campaigns beside faculty who do this for a living, with real budgets, real audiences, and numbers you are accountable for.
03
Sell before you feel ready
You will close paying customers in your first weeks. Selling is a muscle, and here you actually use it instead of reading about it.
04
Ship to real users
Design and launch products people can use and pay for, using the modern tools founders reach for today.
05
A studio, not a syllabus
You build inside the school’s own venture studio, with the mentorship, capital and structure to take an idea all the way to a company.
06
Taught by operators
Your teachers have built and sold companies, not just written about them. Proximity to people who have done it changes everything.
The work
What your year looks like.
Sell 
Build Ship a product to real users
Design, build and launch a product people can actually use, and win your first users before the year is half done.
Launch Take the stage on pitch day
Close the year by pitching your company to a room of founders, mentors and investors.
The twelve months
See the full approach A blank page to a company, month by month.
- 1 Months 1 & 2
Find the idea
Learn the fundamentals fast, form your team, and lock the idea you will build all year.
- 2 Months 3 & 4
Build the product
Ship a working product to real users with modern tools and AI.
- 3 Months 5 & 6
Win your first customers
Get to first revenue by selling in the field, not in a slide deck.
- 4 Months 7 & 8
Market it for real
Run live campaigns with your faculty: real channels, real budgets, measured results.
- 5 Months 9 & 10
Scale and operate
Grow the company: operations, finance, hiring, and the systems that make it last.
- 6 Months 11 & 12
Launch and pitch day
Take it to market and pitch your company to founders, mentors and investors.
Who teaches you
People who’ve done it, not just taught it.
Lead faculty
Reynaldo Enriquez
Cofounder and Lead Faculty
Reynaldo is a cofounder of Luit and teaches the core of building a company, from first idea to first revenue.
Visiting founders
Successful founders teach here.
Through cofounder Reynaldo Enriquez’s network, founders who have built and scaled real companies come to campus to teach in person, and join classes online through the year. They are not on campus full time, and these are only some of the people you will learn from.
A few of them
Alex Theuma
Founder, SaaStock
Built one of Europe’s leading business conferences, connecting thousands of founders and investors.
Stefan Smulders
Founder, Expandi
Bootstrapped Expandi to in revenue, reaching in its first two years, with no investor money.
Alexandru Stan
Founder, Tekpon
Built Tekpon into a leading SaaS marketplace and acquired The Next Web, a major European tech platform.
Cristian Dina
CRO, The Next Web
Cofounder of Tekpon and a Forbes 30 Under 30 honoree for building high growth tech businesses.
Rahul Lakhaney
Founder and operator
Reached in annual revenue in under a year through rapid, sustainable execution.
Yusuf Gad
Founder and operator
Scaled a company from zero to , securing funding before he had even launched the product.
More than a classroom
What you also get.
Case based classroom
Learn the way founders actually decide. Real cases, debated in the room, instead of theory memorised from a textbook.
Real world projects
Work on live projects for real companies, solving problems that genuinely move their business forward.
Powerful network access
Tap into a network of founders, operators and investors, including an international network through our faculty.
Internship opportunities
Step into internships at startups and growing companies, and turn that experience into a real role.
From the cofounder
“Most schools teach you about business. We built Luit so you actually run one, and walk out with a company that is yours.”
Reynaldo Enriquez
Cofounder and Lead Faculty